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Strategy 5: Implement a Multipurpose Mobility Platform

Davidson County’s short and long-term transportation functionality is a critical factor of sustained growth. Giving residents and visitors access to a variety of transportation options will reduce environmental impact caused by driving alone, as well as ease traffic and improve quality of life. According to the April 2014 Multimodal Mobility Study conducted by the Nashville Downtown Partnership, 85% of respondents stated a preference for walking, transit or biking downtown in an ideal mobility environment. Mobile platforms can provide real-time access to information and seamless trip planning between various on-demand and shared mobility options.

Strategic Actions

  1. Implement systems, including a web and mobile app for residents and visitors that offers tools for wayfinding and fare payments, and a trip planning/decision making tool that provides information about options for bus, train, bike, walking and shared rides.
  2. Use the web and mobile apps for the public to incentivize underused and more efficient modes of transport.
  3. Use information provided through these systems to establish a baseline of existing modal options in targeted areas, promote options to users and track progress towards goals.
  4. Ensure that the technology support elements including broadband, monitoring devices, traffic control devices and sensors are connected and adaptable, able to communicate in real time and are deployed in alignment with Metro Government plans and in step with regional Intelligent Transportation Systems goals.
  5. Develop and set up data resources based on data within Metro Government, such as right-of-way projects and traffic incidents; share these openly to track closures and detours and improve traffic flow.
  6. Integrate mobility awareness into curricula of organizations such as Financial Empowerment Center, Habitat for Humanity, college freshman orientations and others.

Case Study

Category: Multimodal Transit Systems

Customized Transit at Your Fingertips

Go Denver is a travel application for mobile phones that makes available all public and private travel options, allows users to select preferred transport, plan trips, compares results and track trips over time. As the app is used, the application is also designed to gather insights based on user preferences and activities in order to improve Denver's transportation over time and better serve citizens.

Learn: Denver and Xerox launch local trip-planning app

Explore: Denver Strategic Transportation Plan