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Communicate Your Strategy

The word "Communication" encompasses a variety of meanings. For the purposes of the "How to Talk Strategy" website, consider not only the action of communicating, but also the content and its impact. In order to communicate to your staff the long-term goals and short-term objectives of your organization effectively, be deliberate in the content and medium of your message.

Strategic Plans for Metro Nashville

Metro Nashville Departments/Organizations' strategic plans are submitted to OMB on a yearly basis. If a department has recently adopted a plan, the following suggestions can assist you in the implementation portion:

  • Post your department's mission statement in prominent, high traffic places.
  • If your department is in the process of implementing a new strategic plan, and staff is located in multiple areas, try creating a script and video to spread the word and post on your organization's website. Follow up with a short email reminder to your employees about your department's strategic business plan.
  • During staff meetings, introduce or remind staff about your organization's long-term goals and short-term objectives with sample talking points that compliment both the video and email message.

What are other governments doing?

  • Austin, Texas created an online database in 2005 that provides the public an opportunity to review the measures of each city department.
  • In 2007, Las Vegas, Nevada launched a new performance management initiative in an effort to increase transparency and accountability in the way the city of Las Vegas conducts business. It has a standardized performance management system and is linked to the city's budgeting process.

What is the private sector doing?

Communicating your strategy is as important as creating it. If you don’t communicate your strategic direction to your internal and external stakeholders, what’s the point of having one in the first place? OnStrategy provides a four minute video that demonstrates how to develop an easy communication plan that covers who, what, when, where, how and why of communicating your strategy.

Reference Materials

Behn, Robert. "How Do I Learn What Is Really Going On?" Bob Behn's Public Management Report. Vol. 11. No.9. 2014. Web. 28 April 2015.

Behn, Robert. "The Magical Performance System." Bob Behn's Public Management Report. Vol. 2. No.5. 2005. Web. 28 April 2015.

Behn, Robert. "Operational Theories." Bob Behn's Public Management Report. Vol. 2. No.11. 2005. Web. 28 April 2015.

Behn, Robert. "Resistance to Measurement." Bob Behn's Public Management Report. Vol. 3. No.3. 2005. Web. 28 April 2015.

Office of Management and Budget. "Email Reminder." Handout. 29 April 2015.

Office of Management and Budget. "Sample Communication Plan." Handout. 29 April 2015.

Office of Management and Budget. "Script and Video Strategy Sample." Handout. 29 April 2015.

OnStrategy. “Effectively Communicate Strategy.” Web. 28. April 2015.