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Metro Public Health Department Launches Smoke-Free Multi-Unit Housing Campaign


For more information, contact:
Jessica Turner Bill Hudson Agency

Brian Todd Metro Public Health Department

Breathe Easy campaign encourages all multi-unit communities to go smoke free

Breathe Easy Smoke Free logoNASHVILLE, TENN. (October 20, 2015) – The Metro Public Health Department (MPHD) will launch the Breathe Easy Nashville campaign October 29 at 10 a.m. at the Lentz Public Health Building.

The campaign seeks to raise public awareness of the dangers and prevalence of secondhand smoke in multi-unit housing. In addition, a goal of the campaign is to make property managers and owners appreciate the benefits of adopting a smoke-free policy.

During the launch event, campaign leaders will unveil elements of the Breathe Easy brand for the first time. They will also present the findings of a survey of more than 750 local multi-unit housing residents, and provide resources for communities transitioning to a smoke-free environment.

“Secondhand smoke is a serious health concern, especially for seniors and children living in apartment communities,” said Dr. Paul, Metro Public Health Department Director. “Smoke can travel from their neighbor’s home into their own, and that secondhand smoke exposure can trigger asthma attacks and cause heart disease, strokes and cancer. We are launching the Breathe Easy campaign to raise awareness about secondhand smoke exposure in multi-unit homes, and to make it easier for these communities to go smoke-free. Nearly five out of six adults in Nashville are non-smokers, and our campaign should help make it easier for people to find a smoke-free place to live.

A Breathe Easy website will house information about smoke-free policies and provide step-by- step guides for policy adoption. Event goers will get a first look at the website, logo, collateral materials and research, as well as the opportunity to ask questions and share best practices.

“We wanted to create a brand that resonated with our target audience and conveyed a positive message. Approximately 190,000 people live in multi-unit housing in Nashville, so it was important to us that the brand reflect our city and its values, while creating awareness and interest in living smoke free,” said Jessica Turner, account executive with Bill Hudson Agency, the advertising and public relations firm assisting with the campaign.

Funds for this campaign were made available through the Master Settlement Agreement, the result of a class action lawsuit by numerous state attorneys against major tobacco companies. That agreement apportions annual payments to the states to settle the lawsuit. The MPHD spends its allocation on effective anti-tobacco-use programming that will save money and lives and improve public health.