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Metro Arts and Keep Shop Launch The Scarf Project

Emily Waltenbaugh

Scarf Project 3

Exclusive, Artist-Designed Scarves Support Local Arts

NASHVILLE, Tenn. – Nashville residents and visitors can now support local arts through the purchase of an exclusive piece of wearable art, with today’s launch of The Scarf Project at the Noelle hotel’s Keep Shop.

Twice a year, The Scarf Project, a creative collaboration of Metro Arts and Keep Shop, will showcase the work of a Nashville-based visual artist on a custom-printed scarf available exclusively at Keep Shop. Half of the sales generated by The Scarf Project will go to support Metro Arts' Learning Lab, an award-winning creative development program that trains artists in civic, public, social and place-making practices.

The first edition of The Scarf Project features Spirit Heirloom, Moonlight on a Shimmering Rock, a 2017 piece by textile artist Vadis Turner. The piece is part of a series of textile paintings inspired by the legacies of local elders that was executed with the support of Metro Arts and first exhibited at Nashville's Frist Art Museum.

“We’re grateful to the Noelle and to Libby Callaway for initiating projects that support local artists,” said Interim Director Caroline Vincent. “Nashville’s arts ecosystem grows stronger each day with this type of public/private partnership. We encourage creative organizations and businesses to join together to support more Nashville-based artists.”

Keep Shop’s Callaway agreed: “Keep Shop’s goal is to spotlight the best designs coming out of Nashville’s burgeoning fashion, maker and art communities,” said Callaway. “The Scarf Project gives us the chance to feature the work of fabulous local artists like Vadis, while giving back to Metro Arts. It feels really good to know that our donation will go toward helping them grow the community we celebrate in the store.”

The Scarf Project scarves retail for $85, exclusively at Keep Shop. Store hours are 9 a.m. to 7 p.m. Monday through Saturday, and 9 a.m. to 5 p.m. on Sunday.

About Keep Shop

Keep Shop is a luxury retail experience located on the ground floor of Noelle, a hotel in downtown Nashville. The store is curated by local creative consultant Libby Callaway, who enlists the city’s top fashion designers, makers and artists to design exclusive and one-of-a-kind products, as well as hard-to-find national brands. The result is a vibrant, ever-changing mix of distinctive clothing, accessories, home goods and print media, in addition to a thoughtfully edited range of vintage and antique goods. Throughout the year, Keep Shop hosts pop-up events that provide local creative partners and dynamic brands from across the country with a unique platform to share their work with the Nashville community.

About Metro Arts

Metro Arts is the Nashville Office of Arts + Culture. Our mission is to drive a vibrant and equitable community through the arts. Metro Arts receives operational support from the Tennessee Arts Commission, and additional information is available online at